The wrong technology decision usually starts before a vendor is selected. It starts when the business problem is framed too narrowly.
Start with the operating question.
What is failing to happen consistently? Who owns the next action? Where does information disappear? What does management need to see? Which part of the customer journey creates friction?
Technology becomes valuable when it reinforces the operating model the business actually needs.
Then decide what should be built.
KD3 uses diagnosis to separate symptoms from causes, then designs the workflow, accountability and information architecture before implementation.
